Content & Data Monetization

With our focus on growing your business, Infinitive brings industry experts to integrate your ‘Content Intelligence’, ‘Customer Intelligence’ and ‘Monetization’ solutions together to optimize your Ad Solutions capabilities.

As a large media company rolling out a new strategic streaming service, we needed program management and leadership support from a partner that understood our ad business on day-1 and that could align the detailed content and first party data requirements to launch the ad systems we needed.”

VP Ad Monetization, Premier Streaming Media Company

Your Challenges

Over the past 18+ years our teams have supported hundreds of projects helping clients leverage their content and their data to drive revenue and implement new monetization models. With our experience, we can help you solve many of the challenges organizations face in the marketplace today. Common issues include:

  • Need for new ad capabilities and business processes to optimize revenue from brand advertisers 
  • An abundance of archived video content sitting in storage
  • Lack of differentiated first party customer data causing low sales and low CPM values with brand advertisers
  • Need guidance on how to start a monetization journey

Our Solutions

Infinitive has multiple offerings to get you started on your Monetization Journey. Depending on where you need to start your focus (e.g. Content, Customers, Ad Business, etc.) we have a project path and experienced team to help you achieve your vision.

How We’ve Done it

A global programmer launched a new OTT streaming service which included both AVOD and SVOD with premium content tiers. Infinitive oversaw the Program Management and Change Delivery of the streaming service launches, as well as post-launch operations and optimizations. Infinitive managed project planning, communications, risks/issue tracking, dependency mapping, and status reporting across multiple workstreams and teams for this highly strategic and critical product launch. Infinitive was engaged to also lead the product management, data transactions and overall project management of the client’s Clean Room solution ensuring streaming first party data on-boarding, mapping, testing and analysis was successfully designed and implemented.

Related Content

    Best Practices for Monetization in Retail Media

    How to Optimize Your 1st Party Data – Step 1: Collect

    1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot

Why Work With Infinitive

Our solutions are built on scalable, secure, low-latency, cloud-based technology, all powered by our deep experience with the leading media technology vendors. We will roll up our sleeves and work alongside your teams from initial strategy and vision to design and implementation, to full user adoption. We are with you every step of the way.

  • Worked with 9/10 of the top Media companies in the world
  • We consistently deliver 10X+ ROI on our ad solutions programs—We will do it with you.
  • Infinitive helps the largest media organizations:  increase revenue, speed up operations, and implement new streaming and addressable solutions that will engage your consumers and grow your business

Contact

info@infinitive.com
703.554.5500
20365 Exchange St, #301
Ashburn, VA 20147

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