Social Commerce Trends to Watch Out for in 2023
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time
Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that
Sephora has enhanced its customer profiles to include 360-degree data which improves the online and in-store shopping experience for their customers. The beauty and health
Burger King has increased its advertising fund’s budget by 30% to increase their sales growth. The company invested $120 million in advertising efforts and an
Apple’s ad business is skyrocketing past Facebook and Google due to its IOS privacy updates which hinders Facebook’s ability to track users. The technology company
Popular media streaming company, Netflix, is gambling the idea of diving into the ad business. It’s predicted that Netflix could charge advertisers about $80 for
With the media landscape continuing to grow, Meta faces some major competition with Facebook, Instagram, and TikTok. Meta released its first ever revenue decline in
With third-party cookies disappearing, retailers must optimize their 1st party data to increase revenue and better understand their customers. 1st party data helps organizations learn
Retail media networks (RMNs) are extremely valuable for retailers because they provide brands with hard-to-get, 1st party data and the ability to target customers with
Amazon is competing for the top spot as the biggest advertising company with 32% growth in the fourth quarter. Along with digital ads, the tech
Retail media will exceed $50 billion and represent 1 in 5 digital ad dollars by 2023. The industry’s development to include digital display, video ad formats,
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