2022 was a big year for e-commerce! Here are the top three trends: Increased competition in the e-commerce landscape: By the end of the year,

In Q2, Walmart had an increase of 82.95% YoY return on ad spend. Walmart implemented a second price auction model which improved the reach of

Kroger Precision Marketing (KPM) is targeting a more valuable audience by expanding into the CTV and video inventory channels to keep up with streaming trends.

Criteo has changed their company’s focus from a commercial organization to a client solutions organization to help agencies enter the retail media market. The organization

TripAdvisor added an in-house creative studio called Wanderlab which provides the audience with a new digital out-of-home advertising experience. The company hired local artists in

Smartify Media is a digital out-of–home platform which was launched during the COVID-19 pandemic to help small businesses share real-time updates with customers. The company

Retail media is the fastest growing industry in the digital landscape and earns a larger share of total ad spend. It’s estimated that global retail

Data is shaping the future of online shopping. The power of artificial intelligence (AI) will enable media retailers to provide consumers with a personalized shopping

In the hybrid world, retailers who established their self-serve platforms during the height of the pandemic continue to thrive in e-commerce sales despite facing supply chain

Albertsons launched its own in-house advertising self-serve platform which enables the company to have complete control over planning, tools and strategy, execution, measurement, and product