Game On: The Evolving Journey of AI in Predicting NFL Viewership Dynamics
Please note: This is an update to an ongoing experiment. More details will be published as the experiment progresses. Summary. Infinitive has completed the first phase of an effort to predict viewership of NFL football games. Using publicly available data and the Databricks Data Lakehouse platform we have developed a layered model with a Root […]
Infinitive Announces Industry Leading Data Transformation Methodology
Infinitive’s new Data Transformation Methodology, helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation through optimization of their data. ASHBURN, VIRGINIA (PRWEB) JUNE 22, 2023 Infinitive, a leading technology and transformation consultancy announced today Infinitive’s new Data Transformation Methodology, which helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation […]
Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service
New Retail Media First Party Data Analytics and Monetization Service helps retailers drive high-margin revenue streams by optimizing First Party customer data and ad business solutions into a holistic offering to their brand advertisers. ASHBURN, VIRGINIA (PRWEB) APRIL 14, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s new First Party Data Analytics […]
Infinitive Announces New Personalized Premium Content Streaming Solution
New Personalized Premium Content Streaming solution gives your audience personalized streaming of their favorite highlights and ‘must see’ moments – curated for them, and by them. ASHBURN, VIRGINIA (PRWEB) APRIL 09, 2023 Infinitive, a leading transformation and technology consultancy, announced today Infinitive’s new Personalized Premium Content Streaming solution, built on the NOMAD intuitive cloud-based content […]
The Rise of Retail Media
In the past, media was media, and retail was retail. Media companies used content like print, radio, linear TV, digital, and social media to attract consumers, collected audience data through cookies, and monetized the content by selling ads and subscriptions. Retail companies used products to attract customers, collected customer data at the point of sale, […]
How to Optimize Your 1st Party Data – Step 2: Protect
Is your governance framework protecting your 1st Party Data? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their data by a 3-step process […]
Leverage Your 1st Party Data to Drive Revenue
“Technology is rapidly advancing and is changing almost every aspect of our lives. Whether that is getting from ‘a’ to ‘b’, how we stay in touch with our friends and family, do our shopping, or relax and be entertained. Technology is also becoming smarter as companies harness the power of data to personalize the products […]
How to Optimize Your 1st Party Data – Step 1: Collect
Is your organization building trusted consumer relationships that help you monetize your streaming content? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their […]
1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot
https://www.youtube.com/watch?v=IMms05nrhz0 The global pandemic has changed many different aspects of our lives, but one that is undeniable is the boom in the streaming industry and how we now consume much of our content. For example: The number of new streaming services exploded (apparently just add a ‘+’ to your company name) The sheer volume of […]
Operationalizing Best-of-Breed Technology Stack
Challenge A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future. Solution Staffed a team of technical and advertising experts to: Defined a process and technology roadmap through collaboration and industry best practices Supported vendor selection […]
