Operationalizing Best-of-Breed Technology Stack
Challenge A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future. Solution Staffed a team of technical and advertising experts to: Defined a process and technology roadmap through collaboration and industry best practices Supported vendor selection […]
Developing Cohesive Business Intelligence Function
Challenge A leading Fortune 500 media organization, with multiple online properties and consumer-facing brands, needed to improve visibility into its business operations and performance and to gain a deeper understanding of its customer base. Solution Staffed a team of business intelligence (BI) experts who: Defined the future-state organizational model, working with executive and HR teams […]
Launching New Revenue Streams
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best practices-based processes to drive the […]
Creating a Partner Methodology and Client Migration Program
Challenge A global technology company needed experts to assist them with the design and implementation of an integration partner methodology and migration program for a new software platform. Solution Staffed a team of industry and operational experts to collaborate on an end-to-end partner implementation methodology and support client migrations, which included: Performing key functions of […]
Revamping the Salesforce Ecosystem
Challenge A leading nonprofit serving higher education needed a strategic assessment of Salesforce to improve customer acquisition, retention, and internal operating efficiency. Specifically, the organization needed to address: Uncertainty around the current Salesforce ecosystem implementation and its ability to meet future strategic and tactical needs Lack of defined customer journeys and processes that impacted the […]
Enabling Data Usage While Protecting Against Data Loss Prevention
Challenge A leading financial services company wanted to ensure the continued protection of its data while allowing employees to have more access and visibility into critical data assets. Solution Built a cross-functional team that included collaboration among the CISO, CIO, and CPO, as well as IT, HR, legal, and audit teams, to: Identify and locate […]
Redesigning and Assessing Ad Technology Stack
Challenge A leading video streaming platform was growing at a breakneck pace and had a difficult time scaling to meet increased advertiser and user demands. Defining and executing a clear technology and organizational roadmap to scale the business for this new growth was critical. Solution Provided an objective review of the publisher’s core ad technology […]
Enhancing Cyber Capabilities to Protect Against Bad Actors
Challenge A leading financial service’s cyber team needed , engineering, and development expertise and support. Solution Delivered a team of data engineers and full-stack developers to enhance client’s cyber capabilities through: Providing strategic advisory and stabilization development efforts for the ELK backbone, with nine PBs of critical enterprise cybersecurity log data Implementing a suite of […]
Launching New Video Product
Challenge A top-five media network planned to launch a new video product that consolidated content from across its vast network of sites but did not have the resources to manage the complex implementation. Solution Created an integrative approach that incorporated website, marketing and operational data to track performance and guide strategic decisions, leveraging industry best […]
Increasing Efficiency and Effectiveness in Digital Ad Sales
Challenge A large media organization was struggling with the efficiency and effectiveness of its digital advertising sales process. The client wanted to better align sales and operations across all verticals and channels, including 40+ properties. Solution Staffed a team of digital ad experts who collaborated with key business stakeholders and software vendors to develop a […]
