How to Optimize Your 1st Party Data – Step 1: Collect
Is your organization building trusted consumer relationships that help you monetize your streaming content? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their […]
1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot
https://www.youtube.com/watch?v=IMms05nrhz0 The global pandemic has changed many different aspects of our lives, but one that is undeniable is the boom in the streaming industry and how we now consume much of our content. For example: The number of new streaming services exploded (apparently just add a ‘+’ to your company name) The sheer volume of […]
Leveraging Big Data to Drive Next-Gen Marketing Capabilities
Challenge A top 10 card issuer wanted to build new capabilities involving marketing intelligence, multi-channel attribution, media mix modeling, omnichannel marketing offers, and improved customer experience via big data. Solution Created a data-driven marketing environment to enable the organization to meets its marketing mission, which included: Developing a detailed roadmap and identifying requirements for data, […]
