Commerce media is a digital advertising approach that leverages data and intelligence to help markers, publishers, and retailers target their consumers to drive sales, revenue, and leads. Commerce media is becoming more effective in today’s business operations as organizations shift toward closed-loop advertising platforms, increase first-party data use, and increase advertising budgets. In the past two years, 12+ retail media networks (RMNs) have been launched and spend is expected to increase to $100B+ by 2024.