How Self-Service Helps Political Advertising
https://player.vimeo.com/video/353585468 In the latest series of conversations on how media and publishing organizations can take advantage of the coming “sales tsunami” of political advertising, CEO Denis McFarlane and executive Steve Malinchock discuss the benefits of self-service platforms and tools. Self-service can help sales teams drive more revenue by freeing up sales leaders to focus on […]
Video: How Media and Publishing Companies Can Vote for Efficiency and Profitability
https://vimeo.com/352125779Infinitive’s CEO Denis McFarlane and Steve Malinchock talk about how media and publishing companies can take advantage of the massive and unprecedented political advertising investments that will come in the next year. The good news is they don’t have to switch out their entire AdTech stack; indeed, it’s all about the data. By focusing on […]