The Role and Value of Automation in Adopting New Ad Tech
Given the continuous advancements in digital advertising technology and the steady pace of consolidation in the industry, it’s almost inevitable that publishers and media organizations will upgrade their existing or migrate to entirely new platforms and toolsets. That’s true of all of the essential components of the ad tech stack, including order management systems (OMS), […]
Agile as a Team Sport: Scrum Master and Product Owners Are Critical to Success
There’s no question that Agile development methodology is dominating the software and technology world. In a recent survey of 1,300 companies published in Harvard Business Review, 8 of 10 said they are committed to embracing Agile within software development. Search LinkedIn Jobs and you’ll find over 116,000 results associated with the keyword “Agile.” Of course, Agile is not […]