Staying Ahead of Consumer Privacy Data Laws
https://vimeo.com/413680629 Does your company collect data? If so, new privacy laws make it imperative that you understand what can and can’t be done with it. These rapid regulatory changes to how data is used will impact both the overall profitability of data usage, as well as your company’s potential liability. The European Union’s General Data […]
Centralized vs. Federated Digital Transformations: Which Approach Will You Choose?
Undertaking a digital transformation means more than just moving data and applications to the cloud. Done well, a digital transformation lets your company do more, such as automate key processes, enable machine learning, and execute a strategy to leverage data for innovation. We’ve guided many clients through digital transformations, and one of the fundamental questions […]
3 Things Every Organization Should Do to Prevent Data Breaches
https://vimeo.com/400267935/1356a249a0News reports of data breaches feel common these days. Banks, corporations, and even the federal government have been victims of hackers due to firewall vulnerabilities or simply not knowing how much and where their sensitive data is stored. While many businesses have a plan in place to deal with security failures, it’s wise to think […]
7 Ways to Hit the Launch Date When Teams Are Remote
https://vimeo.com/397993917/cc95dad828 We here at Infinitive have extensive experience with remote work, as our clients are quite worldly. With this experience, we wanted to share some insights so you can stay on schedule, get work done, and have fun, too. Here are some tips we’ve tagged to Infinitive’s core values. 1. Encourage teams to create remote working […]
Top 7 Cloud Trends for 2020
https://vimeo.com/395536019 Keeping an eye out for the future is important to keep your organization ahead. Clients today are hungry for innovation and rapid responses; gone are the days of waterfall development, multiyear engagements, and little to no consideration for user adoption. With this new shift in perspective, here is what we see developing in 2020: […]
How Self-Service Helps Political Advertising
https://player.vimeo.com/video/353585468 In the latest series of conversations on how media and publishing organizations can take advantage of the coming “sales tsunami” of political advertising, CEO Denis McFarlane and executive Steve Malinchock discuss the benefits of self-service platforms and tools. Self-service can help sales teams drive more revenue by freeing up sales leaders to focus on […]
Video: Deep Media Insights for Political Advertising
https://vimeo.com/352510354CEO Denis McFarlane sits down with media and publishing executive Steve Malinchock to talk about the benefits of complex, real-time, cloud-based analytics in the political advertising sphere. Specifically, with Infinitive’s Deep Media Insights solution, media and publishing organizations can look more closely at more data (like that coming from ad servers) much faster than before. Better […]
Video: How Media and Publishing Companies Can Vote for Efficiency and Profitability
https://vimeo.com/352125779Infinitive’s CEO Denis McFarlane and Steve Malinchock talk about how media and publishing companies can take advantage of the massive and unprecedented political advertising investments that will come in the next year. The good news is they don’t have to switch out their entire AdTech stack; indeed, it’s all about the data. By focusing on […]
Video: “Choose Your Own Ad-venture” and its Impact on Digital Advertisers
https://vimeo.com/349063971Being able to choose what programming you want to watch, when you want to watch it, used to seem like a futuristic idea. But now it’s the reality – and publishers are taking it a step further. It’s not just letting viewers choose which shows or ads they want to see, though – some companies […]
Video: Digital Media and Convergence: Ready, Set, and Scale
With multiple streaming services on offer and new ones about to launch, it’s no longer a question of whether consumers are ready for content across different devices, but rather how quickly and efficiently media firms and publishers can deliver campaigns across every type of screen that consumers use. CEO Denis McFarlane chats with media and […]
