Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time and effort. Increased social media use led marketers to take advantage of social media advertising to drive sales. The ecommerce landscape has begun to expand into
As 2023 approaches, retailers should take advantage of the growth retail media offers. Here are five retail trends to look out for in 2023. TikTok
Retail media platforms enable companies to build brand awareness and drive product sales from one platform. The ability to easily target consumers makes retail media
In the coming year, 88% of advertisers and 77% of agencies are predicted to use retail media channels as an engagement platform for their content.
While most ecommerce purchases occur on the internet, social media shopping is predicted to pick up traction in the near future. Social media shopping enables
US officials are enforcing new data and privacy initiatives that will reshape targeted advertising in the near future. The Competition and Transparency in Digital Advertising
Targeted advertising is constantly evolving as it went from desktop to mobile and now mobile to social. With the death of the third-party cookie, advertisers
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