Business process automation involves using technology to automatically complete tasks that were previously completed with either a fully or semi manual approach. Business process automation not only reduces costs but increases the accuracy of processes, streamlines processes, and shortens the time required to complete processes. Business process optimization increases business efficiency by improving automated business processes. The data generated from business process automation is always a major input to the process optimization effort.

Infinitive follows a “simplify, automate, integrate” approach to business process automation and optimization. The simplify part of this approach analyzes the existing business processes at a client under the lens of business value provided. Infinitive often finds that existing processes are being executed to support scenarios that no longer exist. Unnecessary and / or redundant steps in existing processes are eliminated. The automation phase of process improvement looks at how technology can be applied to manual processes so that systems take the place of humans performing usually repetitive tasks. This not only saves money but frees up personnel to attend to higher value activities. The integration of individual processes (which have been automated) is undertaken to ensure that macro business transactions (such as order-to-cash) are as streamlined and effective as possible. Through all phases of the process improvement effort, Infinitive uses a customer-centric approach which places the customer at the center of the new, simplified, automated, integrated and optimized processes.