Leveraging Big Data to Drive Next-Gen Marketing Capabilities
Challenge A top 10 card issuer wanted to build new capabilities involving marketing intelligence, multi-channel attribution, media mix modeling, omnichannel marketing offers, and improved customer experience via big data. Solution Created a data-driven marketing environment to enable the organization to meets its marketing mission, which included: Developing a detailed roadmap and identifying requirements for data, […]
Centralized vs Federated Digital Data Transformations: Which Approach Will You Choose?
Overview Undertaking a digital transformation means much more than just moving your data and applications to the cloud. Done well, a data-driven transformation empowers you to automate key processes, leverage machine learning for advanced analytics, and innovate continuously to stay ahead in your market. But how should you organize and manage such an ambitious initiative? […]
Enhancing Cyber Capabilities to Protect Against Bad Actors
Challenge A leading financial service’s cyber team needed , engineering, and development expertise and support. Solution Delivered a team of data engineers and full-stack developers to enhance client’s cyber capabilities through: Providing strategic advisory and stabilization development efforts for the ELK backbone, with nine PBs of critical enterprise cybersecurity log data Implementing a suite of […]