Infinitive Announces Industry Leading Data Transformation Methodology
Infinitive’s new Data Transformation Methodology, helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation through optimization of their data. ASHBURN, VIRGINIA (PRWEB) JUNE 22, 2023 Infinitive, a leading technology and transformation consultancy announced today Infinitive’s new Data Transformation Methodology, which helps companies identify new opportunities, improve operational efficiency, and optimize resource allocation […]
How Data Clean Rooms Help Financial Services Navigate the Privacy and Marketing Dilemma
In today’s digital age, banks are increasingly relying on data to drive their marketing efforts. With the explosion of online banking channels, it’s becoming increasingly important for banks to collect and analyze data to better understand their customers. However, collecting data can be a double-edged sword. While it can provide banks with valuable insights into […]
Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service
New Retail Media First Party Data Analytics and Monetization Service helps retailers drive high-margin revenue streams by optimizing First Party customer data and ad business solutions into a holistic offering to their brand advertisers. ASHBURN, VIRGINIA (PRWEB) APRIL 14, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s new First Party Data Analytics […]
Infinitive Announces New Personalized Premium Content Streaming Solution
New Personalized Premium Content Streaming solution gives your audience personalized streaming of their favorite highlights and ‘must see’ moments – curated for them, and by them. ASHBURN, VIRGINIA (PRWEB) APRIL 09, 2023 Infinitive, a leading transformation and technology consultancy, announced today Infinitive’s new Personalized Premium Content Streaming solution, built on the NOMAD intuitive cloud-based content […]
Best Practices for Monetization in Retail Media
The Rise of Retail Media
In the past, media was media, and retail was retail. Media companies used content like print, radio, linear TV, digital, and social media to attract consumers, collected audience data through cookies, and monetized the content by selling ads and subscriptions. Retail companies used products to attract customers, collected customer data at the point of sale, […]
eTail West Retrospective – First Party Data, Omnichannel, Retail Media, and AI
Freezing in the Desert On February 27th – March 2nd, 2023, Infinitive attended eTail West in Palm Springs, CA, where discussions about first party data and omnichannel marketing were front and center. The weather was unseasonably cold, but the conference was hot. In this blog we will cover some of the highlights from the conference. […]
What is Retail Media?
One of the biggest challenges retailers have right now is converting in-store shoppers into either returning customers or online shoppers. Although incentives like rewards programs, store credit cards, and even special events may entice shoppers to return, in the age of digital, wouldn’t it be great to “travel” with the shopper? In the past, you […]
How to Optimize Your 1st Party Data – Step 2: Protect
Is your governance framework protecting your 1st Party Data? In our first blog of the Consumer Intelligence series (1st Party Data, Clean Rooms, and Privacy — Why it’s so Hot), we emphasized the importance of your 1st party data and how Infinitive helps companies get the value out of their data by a 3-step process […]
Leverage Your 1st Party Data to Drive Revenue
“Technology is rapidly advancing and is changing almost every aspect of our lives. Whether that is getting from ‘a’ to ‘b’, how we stay in touch with our friends and family, do our shopping, or relax and be entertained. Technology is also becoming smarter as companies harness the power of data to personalize the products […]
