While most ecommerce purchases occur on the internet, social media shopping is predicted to pick up traction in the near future. Social media shopping enables real-time engagement brands to connect with consumers via live video, which drives higher customer retention rates and increases sales. An ecommerce startup, CommentSold has launched SaaS products that allow companies to get into the live video shopping market.

Many consumers engage with social media daily, however, they are not used to making purchases directly from those platforms. Therefore, it’s important for brands to build strong relationships with their consumers to successfully target them through live video.