The popularity of ecommerce continues to grow which presents huge opportunities for retailers to use first-party data to further develop their ad business. To compete with

New privacy changes and regulations are challenging retailers to build their own media buying platforms to improve the consumer experience, safeguard customer data, and increase

T-Mobile’s Marketing Solutions team announced the acquisition of Octopus Interactive, a rideshare-focused advertising startup that provides advertisers with a medium to reach an audience through

Retail Media Networks (RMNs) are acting as the key to unlock the gate to e-commerce. With successful platforms like Amazon, companies are increasing their marketing

How does an ecommerce platform mimic the experience of in-person shopping? Campbell’s Soup Company has been working with Instacart to determine what marketing tactics affect

When the COVID-19 pandemic hit the U.S., grocery delivery services were in high demand. However, in an already low-margin industry and changing consumer environment, Instacart