This large media conglomerate saw an opportunity to streamline and optimize functions, process and organizational hierarchy within their digital business following a large-scale merger of 3 major media brands. Infinitive was contracted to: assess the current-state process, systems, and 20 overlapping functions, conduct a comprehensive ROI analysis, and determine the optimal future-state process workflows, roles, and organizational structure to support growth while reducing costs. 142 key findings highlighted process improvements, 16 roles were consolidated into 7 optimized roles, and teams across the brands were brought together – all resulting in $3.4M+ in ad business savings.