The global Media & Entertainment conglomerate faced very aggressive timelines driven by ending legacy system contracts, varying operational processes, and merger integration complexity across 4 major media brands.  Infinitive was engaged to plan, manage and execute over 20 system migrations across more than 20 countries for all inventory, including the management of ad server and OMS optimization (all completed in under 10 months).  Over $475M in Ad revenue was successfully migrated, involving 20,000+ lines, ​and 500+ global end users trained.

This global programmer launched a new OTT streaming service which included both AVOD and SVOD with premium content tiers. Infinitive oversaw the Program Management and Change Delivery of the streaming service launches, as well as post-launch operations and optimizations. Infinitive managed project planning, communications, risks/issue tracking, dependency mapping, and status reporting across multiple workstreams and teams for this highly strategic and critical product launch. Infinitive was engaged to also lead the product management, data transactions and overall project management of the client’s Clean Room solution ensuring streaming 1st party data on-boarding, mapping, testing and analysis was successfully designed and implemented.

This large media conglomerate saw an opportunity to streamline and optimize functions, process and organizational hierarchy within their digital business following a large-scale merger of 3 major media brands. Infinitive was contracted to: assess the current-state process, systems, and 20 overlapping functions, conduct a comprehensive ROI analysis, and determine the optimal future-state process workflows, roles, and organizational structure to support growth while reducing costs. 142 key findings highlighted process improvements, 16 roles were consolidated into 7 optimized roles, and teams across the brands were brought together – all resulting in $3.4M+ in ad business savings.

This MVPD client saw an opportunity to consolidate disparate ad sales organizations, process and tech in order to create a converged business unit which could sell both digital and linear advertising through a single, streamlined process. Infinitive was engaged to define the new sales processes, facilitate the design and execution of over 10 unique integrations into the OMS, achieve single portal execution of the full life cycle of addressable campaigns (planning, trafficking and billing), and conduct remote training for all impacted sales and operations personnel. ​ This enabled cross-selling of Digital-Programmatic, Digital-Direct, and Addressable inventory on a single media plan.