In the latest series of conversations on how media and publishing organizations can take advantage of the coming “sales tsunami” of political advertising, CEO Denis McFarlane and executive Steve Malinchock discuss the benefits of self-service platforms and tools. Self-service can help sales teams drive more revenue by freeing up sales leaders to focus on the biggest deals and most important relationships. They also simplify the process of entering orders. 

While self-service platforms and tools are targeted at advertisers and clients, sales teams can also use them to create efficiencies, largely through integration with CRM and order management systems. Marketers can use the system to check available inventory to run the in-house ads. 

Because the tools are easy to use, media and publishing organizations also benefit from: 

• Quicker information access 
• More consistent and higher quality data 
• Reduced error rates
• Lower costs of order submissions and management