If big data can transform love, medicine and music, what do you think it can do for YOUR business? That’s the question we ask in this infographic, The Unofficially Official Big Data Guide to Sex, Drugs and Rock & Roll. We compiled some of our favorite data points in this new visual guide to show that big data is pretty much everywhere these days. Many different industries use data in a variety of ways to generate insights and guide decisions. Some of the highlights include:

• Behavioral data is the soul mate of the $2 billion online dating industry
• Tens of billions of records and petabytes of data drive research, innovation and risk management in the pharmaceutical industry
• Omni-channel insights are used in the music industry to find superstars and avoid one-hit wonders

For the full picture of how large data volumes have changed the online dating, drug manufacturing and music industries, take a look at the infographic below.

Infographic: The Unofficially Official Big Data Guide to Sex, Drugs and Rock & Roll