How Data Clean Rooms Help Financial Services Navigate the Privacy and Marketing Dilemma
In today’s digital age, banks are increasingly relying on data to drive their marketing efforts. With the explosion of online banking channels, it’s becoming increasingly important for banks to collect and analyze data to better understand their customers. However, collecting data can be a double-edged sword. While it can provide banks with valuable insights into […]
Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service
New Retail Media First Party Data Analytics and Monetization Service helps retailers drive high-margin revenue streams by optimizing First Party customer data and ad business solutions into a holistic offering to their brand advertisers. ASHBURN, VIRGINIA (PRWEB) APRIL 14, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s new First Party Data Analytics […]
Infinitive Announces New Personalized Premium Content Streaming Solution
New Personalized Premium Content Streaming solution gives your audience personalized streaming of their favorite highlights and ‘must see’ moments – curated for them, and by them. ASHBURN, VIRGINIA (PRWEB) APRIL 09, 2023 Infinitive, a leading transformation and technology consultancy, announced today Infinitive’s new Personalized Premium Content Streaming solution, built on the NOMAD intuitive cloud-based content […]
Higher Education Challenges and Understanding the Impact of Data
Higher education institutions are facing major headwinds. Greater student expectations, declining enrollment, and an uncertain economy are pressuring colleges and universities to think critically about their operations and where to optimize for future growth and relevance. Additionally, administrators are constantly tasked with doing more with less and must make difficult decisions on where to invest […]
Best Practices for Monetization in Retail Media
The Rise of Retail Media
In the past, media was media, and retail was retail. Media companies used content like print, radio, linear TV, digital, and social media to attract consumers, collected audience data through cookies, and monetized the content by selling ads and subscriptions. Retail companies used products to attract customers, collected customer data at the point of sale, […]
eTail West Retrospective – First Party Data, Omnichannel, Retail Media, and AI
Freezing in the Desert On February 27th – March 2nd, 2023, Infinitive attended eTail West in Palm Springs, CA, where discussions about first party data and omnichannel marketing were front and center. The weather was unseasonably cold, but the conference was hot. In this blog we will cover some of the highlights from the conference. […]
Infinitive Live: Manage Risk Through Controls Automation Recap
To really understand control automation, we need to first define what we mean by a control. In the context of Information Technology Governance, Risk Management, and Compliance (IT GRC), a control refers to a specific measure or mechanism put in place to manage or mitigate a specific risk. A control also simultaneously ensures compliance with […]
Higher Education Cloud Computing Strategy with AWS
In our recent blog, “Why Colleges and Universities Should Move to the Public Cloud,” we cover the headwinds of the higher education landscape. Declining enrollment, uncertain economic conditions, and increasing tuition are forcing higher education institutions to adapt and plan with more tact and discipline than ever before. We know universities are debating and, in […]
Infinitive Announces New Service for Higher Education Strategic Data Planning
New Higher Education Strategic Data Planning Service Helps Higher Education Institutions Assess Moving to the Cloud ASHBURN, VA (PRWEB) MARCH 02, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s Higher Education Strategic Data Planning Service, providing higher education institutions with the clarity and alignment needed to effectively assess a move to the cloud with AWS. “This […]
