Video: Are Ad Publishers Ready for the 2020 Sales “Tsunami”?
With the 2020 election on the horizon, publishers are preparing for one of the biggest revenue opportunities in today’s ad marketplace. The political campaigns have started up already, begging the question of how this campaign’s opportunities stack up with those of the past? And what can publishers do to ensure they’re ready to seize the […]
Video: Disaster Recovery in the Cloud
Believe it or not, even the cloud has service interruptions from time to time. The good news is that it’s easier and cheaper than ever to back up your important data and applications on a secure server. You don’t need a separate, standalone environment to recover applications and data, which equates to significant cost savings. […]
Video: Data Transformation Provides Next-Level Competitiveness for the Mortgage Industry
Infinitive CEO Denis McFarlane speaks with Financial Services Mortgage Lead Kevin Coyle about the constant state of evolution in the mortgage industry. Kevin has decades of experience helping mortgage industry players improve their competitiveness through faster, more accurate and more efficient use of their data. The area where Infinitive helps these companies most is in […]
Video: Infinitive Named “Best Place to Work” by The Washington Post
Infinitive is proud to announce that we’ve been named a “Top Work Place” by the Washington Post. Infinitive is committed to fostering an environment of productivity and purpose. We start with the right people, prioritizing a strong fit with the culture, then create a personal growth plan for each person on our team. When Infinitivians […]
Video: How Financial Services Firms Can Boost Their Cloud and Customer Data ROI
The pace of technological innovation, coupled with widespread regulatory changes such as the California Consumer Privacy Act, is forcing companies to reconsider how they store, protect and use their data – and how they can put it to work to improve efficiency, cut costs and serve customers better. Infinitive CEO Denis McFarlane recently spoke with Financial […]
Video: Accelerating Value with AWS in Media + Entertainment
It seems that you cannot open a news app online without reading about another company moving to the cloud. Of course, there’s not a one-size-fits-all method or approach for cloud migration and realizing the business value & cost savings which come along with the effort. In a series of blog posts, we will visit how […]
Video: Keys to Success with Linear and Digital Convergence
The convergence of linear and digital has been talked about in digital advertising circles for years. But only in the recent past has it become a tangible reality for media and publishing organizations. That’s why more sales and ad operations leaders are seeking guidance on all the issues related to convergence and the right path […]
Winning in the Cloud: 3 Key Considerations
As more businesses take to the cloud for their core data and applications, the formula for success evolves based on individual company needs and objectives. The fact is, there is not a single cloud solution or approach to cloud migration that works for everyone. That’s okay, because every business is different. So how can you […]
The Role and Value of Automation in Adopting New Ad Tech
Given the continuous advancements in digital advertising technology and the steady pace of consolidation in the industry, it’s almost inevitable that publishers and media organizations will upgrade their existing or migrate to entirely new platforms and toolsets. That’s true of all of the essential components of the ad tech stack, including order management systems (OMS), […]
Agile as a Team Sport: Scrum Master and Product Owners Are Critical to Success
There’s no question that Agile development methodology is dominating the software and technology world. In a recent survey of 1,300 companies published in Harvard Business Review, 8 of 10 said they are committed to embracing Agile within software development. Search LinkedIn Jobs and you’ll find over 116,000 results associated with the keyword “Agile.” Of course, Agile is not […]
