As organizations focus on driving next generation capabilities and efficiencies through the ‘Order to Cash’ lifecycle, a critical component to achieve the ROI of your Ad Business Strategy is efficient and successful Implementation of complex Ad Stack changes.  Whether it is new system implementation, existing system optimization, or integrations across your technology stack, failed implementations are not an option! — often leading to millions of dollars in lost ad sales revenue along with reputation impacts across your consumers and ad buyers. It is imperative to go with a trusted partner and approach to ensure your transformation success. Typical challenges with Ad Stack Transformation include:

1. Project Focus: Your teams’ have ‘Day Jobs’ of driving the ad business and generating ad revenue. They often do not have the time to ensure project deliverables and decisions are fully complete and aligned across all stakeholders
2. Integration Complexity: Lack of experience with different vendor solutions across the Ad Stack, how systems need to be configured to meet your business requirements, and how systems integrate with each other can cause gaps and issues at go-live and beyond
3. Stakeholder mis-alignment and delays: Lack of Experienced Program Leadership that understands the cross stakeholder dependencies, trade-offs, and that helps the organization stay on schedule causes confusion, frustration, project delays, and leads to a loss in program trust
4. Lack of Adoption: Transformation is difficult, especially when the change includes new processes, roles, technology, and data. End users are busy and without well designed, custom training that they can quickly understand and adopt, they may not be able to use, or embrace, the new solutions as expected