It seems that you cannot open a news app online without reading about another company moving to the cloud. Of course, there’s not a one-size-fits-all method or approach for cloud migration and realizing the business value & cost savings which come along with the effort. In a series of blog posts, we will visit how organizations can leverage the Amazon Web Services (AWS) platform; success with the AWS cloud platform can look different depending on specific challenges and industries.

As you’ll see in our conversation with Infinitive’s technology expert Jim McGinn, global media expert Steve Malinchock, and CEO Denis McFarlane, we start with answering questions which focus on the media and entertainment industry, including:

• What do our media experts see in the marketplace?
• How can you get the most use from AWS in the media and entertainment industry?
• How can these data insights drive true business value?

Whether you’re a publisher wanting to increase advertising revenue or an ad agency managing cross-channel campaigns, the AWS platform, with the help of Infinitive’s media/entertainment expertise (as well as an AWS Standard Consulting Partner), can enable the speed and ability to innovate at scale for your business. We empower the organization via real-time analytics and data to improve engagement by delivering targeted, relevant and personalized solutions in the times that matter the most.

Watch now for how you can gain value with AWS in the media and entertainment industry.