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Media and Entertainment

John Body

Media and Entertainment

AUTHORITY PIECE:

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The Media and Entertainment Industry is constantly evolving to become more personalized, more interactive, and more user generated. At Infinitive, we work with our clients to leverage critical consumer and ad business data, along with innovative technology solutions to create next-level experiences for your audiences and fans.

For over 20 years Infinitive has been the premier Ad Business Transformation consultancy for many of the largest media companies in the world – helping them transform, go to market with industry leading innovations, and drive business impacts in this fast paced market.

Industry Trends

Continuous Growth of Streaming

Continuous Growth of Streaming

With the explosion of streaming services, viewers expect high-quality, on-demand videos making it crucial for content owners to have reliable cloud solutions.

Rising Costs and Complexity of the Digital Ad Business

Rising Costs and Complexity of the Digital Ad Business

Digital audiences are now everywhere, on every device, all the time. The complexity of the order to cash digital ad business is increasing operations costs well beyond the days of less-complex, linear advertising.

Disappearance of Third-Party Cookies

Disappearance of Third-Party Cookies

Increasing concerns around data privacy and protection have led to changes in browser policies and regulations that aim to restrict the use of third-party cookies. Therefore, changing the way organizations gain insight into user behavior to deliver personalized content.

Rise of Social Platforms

Rise of Social Platforms

User-generated content is directly supporting the eCommerce marketplace through more direct and engaging interactions with consumers.

Technology Trends

Leveraging First Party Data

Leveraging First Party Data

As data analytics capabilities continue to advance, companies are increasingly leveraging consumer data to provide personalized recommendations, targeted advertising, and customized experiences to media consumers.

Advancement of Artificial Intelligence

Advancement of AI

AI and ML can be used to analyze data to gain insights into consumer behavior and preferences enabling you to automate and optimize key areas of forecasting, planning, content creation, and ad performance targeting.

Optimizing Over-the-Top (OTT) Platforms

Over-the-Top (OTT) Platforms

OTT platforms deliver personalized video and audio content directly to viewers over the internet, giving them the flexibility to choose what they want to watch, when they want to watch it, and on which device.

Increased Use of Clean Rooms

Increased Use of Clean Rooms

Securely share, map, and analyze anonymized customer data across partners to gain insights into audience segmentation, content consumption, measurement, and attribution to drive business impacts.

Solutions and Case Studies

Solutions

  • Ad Business Transformation: Map out the journey you need by covering all aspects from design to vendor selection, to systems configuration, to go-live, with customized end-user training and adoption to transform your business.
  • Personalized Premium Content Streaming: Give your audiences and fans personalized streaming of their favorite premium content highlights and ‘must see’ moments – curated for them, and by them.
  • Customer Intelligence: Collect, protect, and connect First Party Data to increase revenue and build strong relationships with customers.
Case Studies

Increasing Efficiency and Effectiveness in Digital Ad Sales

Operationalizing Best-of-Breed Technology Stack

Developing Cohesive Business Intelligence Function

Redesigning and Assessing Ad Technology Stack

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Why Work With Infinitive

With over two decades of experience, Infinitive has established itself as a reliable partner for prominent enterprises across diverse sectors. Our mix of technological acumen, risk management proficiency, and transformation expertise sets Infinitive apart from others and enables us to bring impactful and comprehensive solutions to our clients.

Our accomplished experts seamlessly merge their extensive knowledge of cloud architecture and IT governance frameworks with adept change management strategies, resulting in enduring transformation while operating securely and compliant with industry standards and regulations (e.g., HIPAA, PCI-DSS, GDPR and CCPA). 

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