Media, Entertainment & Publishing Solutions
Big Ideas & Tangible Results for a New Era
Media and entertainment companies, newspaper and magazine publishers, cable providers and communications firms have experienced unprecedented change in the last several years. It is a period of rapid and profound change, and much creative destruction. Looking ahead, the challenges and critical questions will only continue to multiply:
- What is the most effective way to replace the loss of traditional revenue streams – monetizing content through subscriptions or adopting ad-based business models?
- How can critical back-office functions – like advertising sales operations – be streamlined and made more efficient?
- Are digital marketing and online advertising programs working effectively and attracting the right types of users?
- What are the best metrics to track online performance?
- Which is the right technology and tool platform for Web analytics?
- Can users be tracked across multiple channels, including mobile and social media?
- Which projects and programs are the most strategically important? Are they being managed optimally?
- Are effective enterprise risk management policies and solutions in place to protect consumer data, secure key systems and ensure compliance with regulatory requirements?
Infinitive has worked with top performers in media, entertainment, publishing and communications to address these core challenges and deliver tangible operational and financial improvements. Our solutions include: