Digital Marketing & Efficient Online Advertising Solutions

The revenue generation imperative. Sales process inefficiency. Complex, non-integrated technology platforms. Misalignment between organizational structure and business strategy. A highly fragmented media landscape. Conflicts across traditional and online channels.

These are the challenges faced by today’s digital media and online marketing executives. And they must meet these challenges during a time of enormous marketplace change.

Infinitive digital media experts help organizations generate more value through improved performance in online marketing, web analytics, audience measurement and sales and ad operations. Our action-oriented and results-driven approach is proven to deliver tangible value – increased revenue, higher conversion rates and increased process efficiency – through programs and services tailored directly to client needs.

Our team averages more than a decade of experience delivering Web analytics and ad solutions to digital media organizations ranging in size from highly agile and innovative startups to Fortune 500 enterprises. Thanks to our background – including years of experience as senior executives on the client side, leading the world’s largest Omniture implementation and partnering with Operative on Ad Business Management solutions – we are comfortable serving as strategic advisors or managing implementation and integration work.

Our core Digital Media & Analytics Solutions include:

• Strategy & Assessment: Web strategy consulting, needs analysis and roadmap, measurement strategy, analytics business case development, executive education, sponsorship and buy-in
• Planning & Implementation: vendor selection and management, platform development and technology integration, reporting and analytics implementation, organizational design
• Data Analysis & Integration: data analysis for decision making, integrating online and offline customer data
• Governance & organization
• Analytics training & education

Our core Digital Ad Solutions include:

• Operations Strategy: alignment of operations with sales and marketing objectives; definition of sales force skills and tools, and solutions for customers
• Organizational Change Management: organizational structure, roles and responsibilities definition; communication, training and knowledge transfer
• Sales Operations Playbook: detailed process and procedure maps, references and job aids to maintain efficient and robust operations
• Technology Evaluation, Selection & Implementation: rigorous assessment of tools and technology for inventory management, ad serving, planning and analytics; requirements definition; and integration with current systems
• Project Management: best practices-driven approach for on-time, on-budget performance, with workflows and templates for project planning communications, executive reporting, issue, and risk management