The revenue generation imperative. Sales process inefficiency. Complex, non-integrated technology platforms. Misalignment between organizational structure and business strategy. A highly fragmented media landscape. Conflicts across traditional and online channels.
These are the challenges faced by today’s digital media and online marketing executives. And they must meet these challenges during a time of enormous marketplace change.
Infinitive’s digital media experts help organizations generate more value through improved performance in online marketing, web analytics, audience measurement and sales and ad operations. Our action-oriented and results-driven approach is proven to deliver tangible value – increased revenue, higher conversion rates and increased process efficiency – through programs and services tailored directly to client needs.
Our team averages more than a decade of experience delivering web analytics and ad solutions to digital media organizations ranging in size from highly agile and innovative startups to Fortune 500 enterprises. Thanks to our background – including years of experience as senior executives on the client side, leading the world’s largest Omniture implementation and partnering with Operative on Ad Business Management solutions – we are comfortable serving as strategic advisors or managing implementation and integration work.
Our core Digital Ad Solutions include:
- Ad Business Analysis
- Order-to-Cash Implementation
- Audience & Data Intelligence
- Yield & Inventory Management
- Sales & Programmatic Solutions
- Mobile & Video Enablement
- Multi-Screen Capabilities