Blog Archives
The Future of Digital Media: Insights from Infinitive Digital BrainFest
Digital media was a top-of-mind topic for a many panelists throughout at Infinitive Digital BrainFest. A few highlights (see at #digitalbrainfest for more details and insights from the conference): Sad but true joke about the demographics of the newspaper industry … Continue reading
Another Old-Line Publisher Explores Digital Future
The CEO of National Geographic recently addressed the magazine’s need to “turn a new page” as it faces up to its digital future. There is no doubt that the company’s focus is on track – expanding reach on multiple platforms, … Continue reading
Netflix to Become Cable Channel?
Several reports indicate that Netflix might seek to position itself as a network as it seeks to drive subscriber growth. This report highlights how the cable-streaming strategy could help Netflix in a few strategic areas: Reducing the company’s annual customer … Continue reading
Avoiding the Customer Bermuda Triangle
Author Jeanne Bliss offers a useful metaphor regarding the risks of a siloed approach to CRM. In her book, Chief Customer Officer: Getting Past Lip Service to Passionate Action, she writes of a phenomenon called the “Customer Bermuda Triangle:” “When … Continue reading
When Selling Looks Like Spam
According to this report, companies are catching on that more isn’t always better when it comes to sales and marketing. Specifically, they are pulling back from mass e-mailing – which customers typically see as spam. As one executive put it: … Continue reading
Cord-Cutting vs. Cord-Swapping
According to Nielsen, the number of Internet-only TV homes is growing – up 22.8% from 3Q 2010 to 3Q 2011. The report said: it is too soon to determine whether these households are so-called “cord-swappers”– swapping the cable/satellite TV cord … Continue reading
Digital Marketers Want to Track Brand Ads’ ROI
A new study highlights digital marketers’ growing preference for brand advertising, as opposed to direct response. To be clear, both categories are set to grow rapidly in 2012, but brand will grow at a faster rate. Roughly half of marketers … Continue reading
Digital Media: 2012 Trends to Watch
The turn of a new year always brings a slew of analyst predictions about how markets will change, but this piece in particular caught our eye because it speaks directly to the way in which digital media is permeating every … Continue reading
Digital Media: Louis CK’s Content Monetization Case Study
Comedian Louis CK has recently demonstrated that the “do-it-yourself” distribution model for content producers is a viable option. Within 12 days of posting a video of his concert performance at the Beacon Theater on his Website, more than 200,000 people … Continue reading
Movies in the Cloud
In content monetization news, Hollywood studios are trying to encourage consumers to own their movies, instead of renting them. The strategy is to make owning more compelling than renting by loading digital portability into purchases. By purchasing Flixster and developing … Continue reading
