Infinitive Analytics Founders Announce New Company

ASHBURN, VA, July 20, 2009 – Denis McFarlane, chief executive officer of the northern-Virginia based management consultancy Infinitive, today announced the creation of Infinitive Analytics. The newly launched company will help companies optimize their web presence and align web initiatives with their overall business objectives.

Infinitive Analytics was founded by McFarlane, Infinitive’s President Phil Kyle, and industry expert Ken Harrop, who will serve as chief executive officer of Infinitive Analytics. Harrop brings over a decade of experience delivering interactive analytics and monetization at the highest level.

“Ken is a recognized leader and innovator in the web analytics business,” stated co-founder McFarlane. “While lots of companies claim to be analytics experts, few can match the deep experience of Infinitive Analytics. We are lucky to have Ken leading our team of industry experts.”

Harrop has over 19 years of experience with business intelligence, system development & implementation, strategic planning and business process improvement. Prior to Infinitive Analytics, Harrop was a Vice President of Metrics and Forecasting at AOL where he played a leadership role in designing, developing, and scaling the company’s online analytics capabilities and advertising systems.

About Infinitive Analytics

Infinitive Analytics is a consultancy that helps leading-edge organizations generate superior returns on their online investments and seize tangible competitive advantage through the Web.

We employ experienced consultants and technologists who are experts in building best-in-class web analytics and monetization solutions. Infinitive Analytics has helped clients in a wide range of industries with strategy, implementation, operations, and back office support.

To learn how Infinitive Analytics can optimize your web presence, contact us at contact@infinitiveanalytics.com or visit our website at http://infinitive.com.