Leadership: Ken Harrop, CEO, Infinitive Analytics

“Effective Web analytics is the killer app for companies seeking to convert the huge promise of the Internet into profitable, strategically aligned online businesses.”

As CEO, Ken is responsible for defining the strategic vision for Infinitive Analytics and delivering effective solutions to clients. A true leader in the field, Ken spent 10+ years at AOL developing

and implementing a full range of Web analytics capabilities, including enterprise-reporting systems and tools for business intelligence, audience measurement and online advertising. Many of the audience tracking and segmentation metrics, processes and techniques came to be recognized as industry standards.

As AOL’s VP for Metrics and Forecasting, he played a key leadership role in designing, developing and scaling the company’s analytics and advertising systems. Ken led large-scale technology implementations, including custom software development, platform deployments and broad-based data integration. Ken led the implementation of Omniture’s SiteCatalyst web analytics technology across AOL’s vast network of websites and products — the world’s largest and most sophisticated Omniture implementation. He also developed and managed a team of web analytics professionals and was a key leader in the creation of a corporate BI function for the company.

Prior to joining AOL, Ken spent eight years working on key customer-facing business and finance processes, as well as technology and architecture strategy, for SIGNET Bank, a mid-Atlantic commercial bank.

Areas of Expertise

  • Web Analytics
  • Business Intelligence
  • Strategic Planning
  • Business Process Improvement
  • Systems Implementation
  • Product Management
  • Requirements Analysis & Development
  • Data Integration & Analysis

Professional Experience

  • VP for Metrics and Forecasting, AOL
  • Client Advisory Board member, two major software firms
  • Served on MRC – Internet Services Audit Committee
  • Served on two IAB committees (Ad measurement and Audience measurement)
  • 20 years experience in business intelligence, system development and implementation, strategic planning and business process improvement.
  • Attended Northeastern University