Cord-Cutting vs. Cord-Swapping

Posted on February 25, 2012 by Infinitive Difference Blog

According to Nielsen, the number of Internet-only TV homes is growing – up 22.8% from 3Q 2010 to 3Q 2011. The report said: it is too soon to determine whether these households are so-called “cord-swappers”– swapping the cable/satellite TV cord … Continue reading →

Posted in Communications, Digital media, Media and entertainment, Online advertising, Online video, Telecommunications | Leave a comment

The SpongeBob Dilemma: Does Streaming Help or Hurt?

Posted on February 13, 2012 by Phil Kyle

Nobody said industry transformation was going to be easy. And certainly the digital media space has had more than its fair share of creative destruction. Of course, creative destruction by definition presents big, game-changing opportunities alongside all the serious and … Continue reading →

Posted in Digital marketing, Digital media, Media and entertainment, News, Online advertising, Online video, Web analytics | Leave a comment