Monthly Archives: January 2012
The CRM Paradox
“Even though the United States is evolving into a service economy, customer satisfaction is at an all-time low.” Essentials for CRM, by Bryan Bergeron Much of this paradox is driven by rising customer expectations. That means marketing, sales and service leaders … Continue reading
Digital Marketers Want to Track Brand Ads’ ROI
A new study highlights digital marketers’ growing preference for brand advertising, as opposed to direct response. To be clear, both categories are set to grow rapidly in 2012, but brand will grow at a faster rate. Roughly half of marketers … Continue reading
Digital Media: 2012 Trends to Watch
The turn of a new year always brings a slew of analyst predictions about how markets will change, but this piece in particular caught our eye because it speaks directly to the way in which digital media is permeating every … Continue reading
Digital Media: Louis CK’s Content Monetization Case Study
Comedian Louis CK has recently demonstrated that the “do-it-yourself” distribution model for content producers is a viable option. Within 12 days of posting a video of his concert performance at the Beacon Theater on his Website, more than 200,000 people … Continue reading
