We believe that effective Web analytics requires both the right big-picture strategy and a focus on the important details. The strategic part starts with making sure your online operations and analytics programs are aligned to core business objectives.
The details are more about specific implementation steps for your analytics software and page tagging. In fact, page tagging may be the most important and powerful detail in ensuring your Web analytics approach pays off with tangible value. The following five best practices reflect our successful experience and proven approach to managing the common risks and issues associated with page tagging. [Read more...]